“I saw a difference the second I peeled the strip off. My coffee stains didn't stand a chance.”
Free shipping on orders over $35 • 60-night smile guarantee
Color-correcting technology
Yellow doesn't stand a chance against purple.
PURPL. strips use violet color-correcting pigment to instantly cancel out yellow stains on contact — plus real whitening ingredients that keep working after you peel them off.
4.8/5 from 12,400+ smiles
Results in 1 use
Dentist tested
Vegan & cruelty-free
No sensitivity formula
60-night guarantee
How it works
Three steps to a brighter smile
No trays, no gels, no 30-minute waits. Just peel, press, and go about your day.
1
Apply the strip
Press the violet strip onto clean, dry teeth. It molds to your smile in seconds.
2
Purple cancels yellow
Violet pigment sits opposite yellow on the color wheel, instantly neutralizing stains as whitening actives get to work underneath.
3
Peel & reveal
After 15 minutes, peel off to reveal a visibly brighter, more neutral-toned smile — no rinsing required.
The science
Color correction, not just bleaching
Traditional whitening only bleaches stains, which can take weeks to show results. PURPL. borrows a trick from color theory: violet is yellow's opposite on the color wheel, so it optically cancels yellow tones the moment it touches your teeth.
- Instant optical brightening on application
- PAP + hydrogen peroxide-free whitening actives
- Cumulative results with continued use
Why people switch
Whitening that fits your life, not the other way around
15-minute wear time
Shorter than a coffee break — fits into a morning routine, not a spa day.
No sensitivity
Peroxide-free formula means no zingers, even for sensitive teeth.
Visible in one strip
The color-correcting effect is visible immediately — no two-week wait for results.
Enamel-safe
Formulated without harsh abrasives so your enamel stays protected over time.
Ingredients & safety
Clean ingredients, dentist-reviewed
- Violet 23 color-corrector — a cosmetic-grade pigment that optically neutralizes yellow tones on the tooth surface.
- PAP (phthalimidoperoxycaproic acid) — a gentle, peroxide-free whitening active that breaks down surface stains.
- Sodium bicarbonate — mild polishing agent, free of microplastics or harsh abrasives.
- Free from: hydrogen peroxide, parabens, sulfates, and animal-derived ingredients.
Dentist tested
Vegan formula
Peroxide-free
Enamel-safe
Real results
12,400+ people can't stop talking about it
“Every other whitener made my teeth ache for days. Zero sensitivity with these, and my smile actually looks brighter.”
“The color theory thing sounded gimmicky until I tried it. Genuinely the fastest 'before and after' I've seen from a strip.”
FAQ
Questions, answered
How is this different from regular whitening strips?
Regular strips rely only on bleaching agents, which take days or weeks to show results. PURPL. adds a violet color-corrector that optically cancels yellow tones instantly, while the whitening actives work underneath for lasting results.
Will it make my teeth sensitive?
Our formula is hydrogen-peroxide-free and uses PAP, a gentler whitening active, so most users report no sensitivity at all — even people who've reacted to traditional whitening in the past.
How often should I use the strips?
For best results, use one strip daily for 7 days, then switch to 2–3 times per week to maintain your results. Each box contains a 14-strip supply.
Is it safe for enamel and sensitive gums?
Yes. The formula is free of harsh abrasives and has been evaluated by independent dental professionals for use on enamel and soft tissue.
What if I don't see results?
We offer a 60-night guarantee. If you're not seeing a visible difference, contact our team for a full refund — no questions asked.
Ready for a brighter smile?
14 strips per box · Free shipping over $35 · 60-night guarantee